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Digital Marketing
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Digital Marketing

Digital marketing is a booming industry which helps companies in marketing their products/services online. Compared to traditional marketing these are some key benefits which makes this marketing strategy more effective and affordable. We are a focused enterprise that strongly believes in empowering minds with multi skills and enlightening them for current and future need. It making us best digital marketing training institute in Pimpri Chinchwad.

Requirements
  • Basic knowledge of internet concepts.
  • Basic knowledge of any Programming concepts.
FAQ
Can I just enroll in a single course?

Yes, You can enroll for any single course. Prior you have to send us an email or enquiry for the same.

Can I enroll for this course without any IT background?

Yes. You can enroll but you will have to work hard for learning from the scratch.

What is the refund policy?

Yes. 70% amount can be refunded in case of enrollment cancellation is done in between 1-15 days from starting of course.

What background knowledge is necessary?

You must have basic knowledge of any programing language concepts and internet.

Do i need to take the courses in a specific order?

Yes, we always recommend that course has to be taken from topics/subjects order to undestand better.

Digital Marketing

Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.

Digital Marketing

Introduction to Digital Marketing:
  What is Digital Marketing?
  Evolution of Digital Media
  Digital Marketing Ecosystem
  Digital Marketing Process
  Scope of Digital Marketing
  Digital Marketing Vs Traditional Marketing
  Web ecosystem, website, domain, sub domain
  HTML, CMS

Web Site Management - SEO (UI)
  Domain Management
  Web Hosting Management
  Navigation, Layouts, color scheme, fonts
  Keywords Research from Google Keyword planner
  Creating Mobile Friendly Website
  Meta tags — Descriptions, Keywords, Robots, Author, Country
  Image naming – Image descriptions ALT tag creation
  Redirection Tags, Heading tags ( H1 to H6)
  Anchor Text , link title
  Content writing, SEO friendly content writing
  
SEO (SEARCH ENGINE OPTIMIZATION) – off page optimization
  What is organic search?
  What is Google Page rank and how to increase it
  What is Back linking, Importance of back linking
  Business Listing, Search Engine Submission
  Portal Submission, Article submission
  Press Release submission, Blog posting
  Social Networking, social bookmarking
  Increasing website visit through blogging, Social Media
  Comment writing

GOOGLE AD-WORDS & DISPLAY ADS (PPC)
  Google Ad words Concept
  Pay Per Click Overview (PPC)
  Devising PPC Strategy
  Google Ad-word account Set Up
  Landing Page—UI / UX , Call to Action
  Ad Writing Techniques
  Setting Billing Preferences
  Setting Up Campaign
  Managing Different Campaign
  Creating Ad Groups
  Ad writing skill
  Finalizing key words — Keywords, Negative keywords
  Optimizing Quality Score
  Click Through Rate (CTR)
  Display & Video Formats

GOOGLE ANALYTICS
  Reporting system
  Measuring ROI
  GOOGLE ANALYTICS & WEBMASTER
  Four Basic Components of Google Analytics -
  Collection, Processing, Configuration & Reporting
  Data Type: Dimensions Vs Metrics
  Visitors, Visit, Page views, Events, Time bases Metrics, Bounce rate, Event Tracking
  
SOCIAL MEDIA MARKETING (SOCIAL MEDIA OPTIMIZATION)
  What is social Media & its impact on business
  Face Book — Building & Managing Fan base, Promotional Strategy
  Facebook Marketing
  Types of Facebook ads, Facebook ads Vs Google Ad words
  Slide share, Flicker, Google+, other social media platform
  Real world to online socializing

EMAIL MARKETING & MOBILE MARKETING
  Email Marketing Tool / Email marketing software
  Creating Account for Email Marketing
  Email Lists / data
  Email Content – Relevance, Timing, Incentive, Creative, attributes
  Designing Emailers, Email template model
  Rolling Out Emailers
  Finding Subscribers to Emailers
  Viral emails, third party email newsletter
  Setting up account for Bulk SMS
  Naming the Campaign & SMS
  SMS Content
  WhatsApp Marketing

ONLINE REPUTATION MANAGEMENT
  Getting Started with Online Reputation Management
  Creating online reputation
  Listening to Online Audience
  Establishing Reputation

Domain Based Project

GOOGLE CERTIFICATION Guide

Domain Based Project
60 Assignments

Course Review
4.5
(29 Ratings)
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